Some time ago our organization starts on the pages of our blog talking about writing and analyzing what are the fundamental steps to take for those who want to become a writer. If you want to read these articles, you can go to this site and see the latest blog posts. And when I speak of a “writer” I mean those who want to draw concrete, even economic, gratifications from writing. So to write seriously, to be able to define you as a “writer”, to throw down black and white the ideas that spring up spontaneously in your head is not enough. You need a continuous commitment to learning the technique, a real interest in improving your style and above all you need a preparatory work on the contents of the books and on yourself. Often, in fact, as I verify every day in my work as a ghostwriter and writing coach, people begin to write a book of momentum, maybe just because one day an idea that they thought was good came to mind, but they don’t stop to evaluate if the narrative structure of their text is solid, nor, before starting, have they reckoned with their own expectations.